Competitive analysis is a crucial aspect for the success of sales and marketing departments in the construction industry.

For any construction project you bid on, you should know who your competitors are, how to differentiate yourself, and then track the success rate and reasons for winning or losing a project.

Victa.ro is launching the first Competitive Intelligence software in the country, available initially only to loyal customers with a good history of collaboration with IBC Focus.

In this context, an analysis was conducted, with responses from over 300 companies in the construction industry.