Leroy Merlin, a retailer specializing in construction, decoration, and gardening, announces the launch of the "Romanian Products" campaign.

Initiated last year, both online and in physical stores nationwide, this initiative aims to highlight locally manufactured products from the company's portfolio.

With over 4500 items produced in Romania and a strong collaboration with more than 300 local suppliers, Leroy Merlin plays a significant role in supporting the local economy.

Through this campaign, Leroy Merlin reaffirms its commitment to sustainable development and the circular economy, principles that guide its entire activity. The initiative aims to promote local products and support the community, emphasizing the authenticity and connection that the retailer has with Romanian customers.

The campaign is launched nationwide, and its message will be disseminated through key media channels: online, on the Leroy Merlin website, in dedicated emails, and on social networks.

At the same time, local products will be clearly marked and signaled on the shelves in all Leroy Merlin stores nationwide, encouraging customers to make responsible choices and support local production.

With "Romanian Products," Leroy Merlin brings to the forefront over 4500 items manufactured in Romania, highlighting the diversity and quality of products offered by local producers. Moreover, over 300 suppliers the retailer works with are Romanian businesses, both manufacturers and distributors.

Under the slogan "At Leroy Merlin, big joys are built from thousands of Romanian products," the campaign reflects the retailer's commitment to providing everyone with local products and services, accessible for home improvement, at the best prices.

Furthermore, there is a dedicated department that monitors prices daily, and where necessary, they are adjusted to ensure customers get products at low prices for all their remodeling projects.