Southern Bucharest: From Urban Myth to Investment Magnet – A New Chapter in the Capital’s Development

For years, perceptions about the southern area of Bucharest have been shaped by outdated stereotypes and generalizations that no longer reflect the current urban reality. However, a recent study conducted by Reveal Marketing Research on a representative sample of over 1,000 residents from the Bucharest–Ilfov region shows a clear shift in public perspective.

Southern Bucharest is no longer a forgotten periphery — it is emerging as a vibrant urban development hub. Driven by major infrastructure investments, modern residential projects, and growing access to public services, the area is rapidly becoming a viable choice for homebuyers and a strategic opportunity for investors.

Affordability and Access Are Key Drivers

The study shows that the main perceived advantages of living in southern Bucharest are:

• More affordable prices – cited by 60% of respondents
• Quick access out of the city – 32%
• Modern residential developments – 29%

When asked about barriers, participants mentioned:

• Limited access to public transport – 41%
• Insufficient modern infrastructure – 36%
• Outdated negative image of the area – 26%

Over 55% of respondents say they would consider buying a home in the south if pricing and amenities are competitive — a view most common among younger generations under 44.

A New Urban Paradigm

The findings reflect an urban paradigm shift: Southern Bucharest is now seen as a dynamic and evolving urban space.

The factors most influencing home purchase decisions in the south include:

• Quality of construction – 60%
• Competitive pricing – 55%
• Proximity to public transport – 47%
• Modern facilities within the complex – 25%
• Surrounding urban development – 10%

Modern Comfort Redefined

Today’s buyers look beyond square meters. For a modern lifestyle, the most desired features in a residential complex are:

• On-site parking – 38%
• Safety and security – 36%
• Nearby kindergartens and schools – 31%
• Additionally, 9% of respondents value a swimming pool, while 6% seek wellness centers

These features reflect the needs of the contemporary urban family. In fact, 71% of respondents have children, highlighting the importance of proximity to educational and recreational facilities.

Infrastructure Transforms Perception

The growing interest in southern Bucharest is directly tied to major public infrastructure projects:

• The M4 Metro Line expansion – €2.5 billion investment
• The upcoming Bucharest South Airport – valued at over €2 billion
• Ongoing modernization of road infrastructure

These developments are radically improving regional accessibility, positioning southern Bucharest as a new mobility and logistics hub.

Real Estate with High Value Potential

The study also reveals that 9 in 10 respondents consider value-for-money a crucial factor in choosing a home — especially those aged 45–55 (98%). Interestingly, younger buyers under 35 place slightly less weight on price (75%), instead prioritizing quality and community amenities.

According to Marius Luican, CEO of Reveal Marketing Research:

“The data confirms a clear paradigm shift. The south is no longer viewed as peripheral, but rather as a credible and appealing alternative, backed by strategic investments, modern facilities, and strong value for money. Developers who build with a community-first mindset are redefining what urban living means for a new generation.”

Case Study: 81 Residence – A New Standard for Community Living

A prime example of this transformation is 81 Residence, located just five minutes on foot from the Berceni metro station.

Designed to meet the needs expressed in the study, the project includes:

• Two swimming pools
• A large private park
• Fitness center
• Retail areas
• Restaurants
• Playground
• Kindergarten and school nearby

The project exemplifies a lifestyle-centric vision where housing meets wellness, safety, and education.

Strategic Affordability, Not Compromise

The perception that “lower price means lower quality” is being challenged. While 32% of respondents still associate affordability with compromise, 24% actively reject this assumption.

Cătălin George Aniculaesei, Chief Revenue Officer of Ananda Group, the developer behind 81 Residence, explains:

“Affordable pricing in the South is driven by lower land costs in areas like Popești-Leordeni (minutes from Sector 4), economies of scale from developing multiple projects simultaneously, and our commitment to absorbing the cost of community amenities as an investment in our brand and long-term resident satisfaction.”

A Strategic Choice for Investors and Young Professionals

The study highlights a growing interest in southern Bucharest not just for living, but also for property investment:

• 43% of respondents under 35
• 65% of those aged 35–44
• Men, in particular, show increased interest

The region is becoming attractive for buy-to-let investors and buyers seeking long-term appreciation, especially amid rising real estate prices across the capital.

Southern Bucharest – A Meaningful Choice for the Future

The data points to a changing narrative: the south is no longer defined by outdated clichés but by modern infrastructure, accessibility, affordability, and lifestyle.

“We’re not just selling apartments; we’re building communities. Our goal is harmony — spaces where fitness, wellness, recreation, education, and safety are built into the living experience,” adds Aniculaesei.

As Bucharest continues to evolve, southern districts stand out as emerging zones of growth, making them increasingly appealing for both first-time buyers and savvy investors.